NSW real estate company Lifestyle Group has undergone a rebranding, changing its name from Elders Lifestyle Group to Lifestyle Group. The change comes as the company prepares for its next phase of growth after an eight-year journey. CEO David Gray stated that the new identity represents a renewed commitment to their customers and a fresh start for the brand. The company has grown significantly, expanding from a team of four to over 200 people.
The business initially began with the acquisition of Elders Port Macquarie in 2017, followed by acquiring additional Elders offices in various locations across the Mid North Coast and Northern NSW. More recent acquisitions include offices in Yamba, Ballina, and Lismore, strengthening their presence in the region.
As part of the rebrand, Lifestyle Group has updated its branding, signage, and website to reflect the new identity. The company has also invested in marketing technology and an enhanced digital experience for customers. Despite the changes, Gray emphasized that the same people and faces will be serving customers, highlighting the importance of the team in delivering quality service.
Gray expressed his excitement about the new brand, stating that it is rare to have the opportunity to reset and build something fresh with the experience gained along the way. With the rebrand, Lifestyle Group aims to continue serving the regional community with a focus on providing personalized real estate services.
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