Fashion brand Her Universe has exciting news for fans of geek couture as they announce their partnership with Universal Pictures for the 11th annual Her Universe Fashion Show set to take place at San Diego Comic-Con in July. The event, titled Her Universe Fashion Show 2025 Presented by Universal, will celebrate the hit musical film adaptation Wicked.
Founded by actress Ashley Eckstein in 2010, Her Universe is a popular fandom fashion company and lifestyle brand that aims to empower women to embrace their unique style and interests through size-inclusive, stylish merchandise. The upcoming fashion show will feature designers from across the country competing for the chance to design a special collection with Her Universe.
The theme for this year’s event is “Defying Fashion: Fashion That Defies Expectations,” inspired by the success of Wicked. Hosted by Ashley Eckstein, the show promises to be the most “AMAZAFYING” yet, with the audience and expert judges helping to select the winners.
Melissa Rodriguez, vp global franchise strategy at Universal Products & Experiences, expressed excitement for the partnership, sharing that Wicked’s message of empowerment and equality aligns perfectly with Her Universe’s values within fan culture.
The Her Universe Fashion Show will be held on July 24 at the Manchester Grand Hyatt Hotel, with the competition submission portal opening on March 28. Fans can expect more details to be shared leading up to the event. Stay tuned for a showcase of geek couture like never before!
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