Elias Dosunmu, a 27-year-old Ukrainian-born chef and social media star, has opened a new restaurant called Pecados in Madrid. With 9.6 million TikTok followers, nearly five million YouTube subscribers, and two million Instagram fans, Dosunmu has become known as “Spain’s most followed gastronomy profile.” His innovative approach to culinary stardom showcases how chefs can achieve fame in the digital age through social media rather than traditional Michelin stars.
Dosunmu’s diverse background, with roots in Ukraine, Nigeria, and Spain, is reflected in the eclectic menu at Pecados. His success story began during the Covid pandemic when he started sharing recipe videos online, which rapidly gained popularity for their unique style and engaging content. Dosunmu’s restaurant is targeted towards a younger audience, reflecting his online following and impact on aspiring home chefs like 12-year-old Marcos Castellanos.
“I know Elias Dosunmu from YouTube and TikTok. I watch him because I like to cook and sometimes I use his recipes,” Marcos said during a visit to Pecados. Dosunmu’s menu includes dishes like Ukrainian varenyky, inspired by his grandmother’s recipe, showcasing his diverse culinary influences.
Dosunmu attributes his success to his hard work and perseverance, with a nod to his mother’s advice about survival. Pecados has become a popular destination for food enthusiasts and fans alike, drawn to Dosunmu’s fusion cuisine and innovative approach to cooking. His story exemplifies the changing landscape of culinary fame in the digital age, where social media platforms provide a new route to success for chefs and food influencers worldwide.
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