OpenAI, the developer behind ChatGPT, is showing support for a California bill known as AB 3211 that would require tech companies to label AI-generated content. This content ranges from harmless memes to deepfakes that spread misinformation about political candidates. The bill, which has garnered less attention compared to another AI-related bill, SB 1047, has already passed through the state Assembly and is now up for a vote by the full state Senate. If it passes by the end of the legislative session on August 31, it will be sent to Governor Gavin Newsom for approval or veto by September 30.
OpenAI believes that transparency and provenance requirements, such as watermarking, are crucial for AI-generated content, especially in an election year when the potential for misinformation is high. The company highlights the importance of helping people differentiate between human-generated and AI-generated content to prevent confusion and misinformation.
The push for legislation around AI in California comes as experts express concerns about the role AI-generated content may play in elections worldwide. With several countries holding elections this year, the need to address the issue of AI-generated content is becoming increasingly urgent. OpenAI’s stance aligns with efforts to ensure that online content is transparent and accurately labeled to prevent the spread of misinformation.
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