Smoking is making a surprising comeback, with celebrities and influencers glamorizing the habit once again. From stars like Charli xcx and Dua Lipa to athletes like Charley Hull, smoking is being depicted as cool and fashionable. Even Copenhagen fashion week saw attendees enjoying cigarettes with their natural wine, embracing a more casual and edgy aesthetic.
The trend of smoking in the fashion industry is reminiscent of the 50s and 60s when smoking was seen as cool and glamorous. However, years of public health campaigns against smoking have caused overall rates to decline. While younger generations may not be as aware of the health risks of smoking, experts warn against complacency and the influence of social media in glamorizing smoking.
Despite advertising bans and public health efforts, the tobacco industry continues to work behind the scenes to maintain its profits and popularity. Research has shown a link between social media use and an increased risk of smoking among young people. With smoking being used to portray a rebellious and carefree image in today’s culture, there is a concern that it may lead to an increase in smoking rates among younger generations.
Experts stress the importance of continuing public health campaigns to educate people about the risks of smoking and prevent the glamorization of the habit. While smoking may be depicted as part of a trendy and edgy lifestyle, the reality is that it poses serious health risks and should not be glamorized or promoted.
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