India’s lifestyle market is set to reach $210 billion by 2028, according to a report by Fortune India. This growth is fueled by increasing disposable incomes, urbanization, and changing consumer preferences.
The lifestyle market in India includes a wide range of products and services such as apparel, footwear, accessories, beauty and personal care products, home decor, and more. With a growing middle class and young population, there is a surge in demand for premium and luxury goods.
One of the key drivers of this growth is the rise of e-commerce in India, which has enabled consumers to access a wider range of products and brands. The report also points to the increasing influence of social media and celebrity endorsements in shaping consumer preferences.
The COVID-19 pandemic has accelerated the shift towards online shopping, with many consumers turning to e-commerce platforms for their lifestyle needs. This trend is expected to continue in the coming years, as more people embrace digital shopping experiences.
With the lifestyle market expected to more than double in size by 2028, there are significant opportunities for both domestic and international brands to capitalize on this growing market. Companies will need to adapt to changing consumer behaviors and preferences to stay competitive in this rapidly evolving landscape.
Overall, the future looks promising for India’s lifestyle market, with continued growth expected in the coming years. This presents an exciting opportunity for businesses to tap into the country’s thriving consumer market and cater to the diverse lifestyle needs of Indian consumers.
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