Recently, the multibillion-dollar influencer industry has been taking a cue from classic Hollywood laws to protect children. Companies like Instagram, TikTok, and YouTube are implementing new regulations to shield young content creators from exploitation and harm.
These new laws draw inspiration from the famous Coogan Act, named after child star Jackie Coogan, which requires a portion of a minor’s earnings to be set aside in a trust fund. This ensures that children who work in the entertainment industry are protected financially. In the influencer world, similar measures are being introduced to protect young creators’ rights and finances.
Instagram has already announced plans to prevent young users from being contacted by adults they do not know on the platform. TikTok has a policy that prohibits users under 16 from receiving digital gifts, which are essentially monetary tips from viewers. YouTube is also updating its policies to require parental consent for children under 13 to participate in the platform’s paid features.
These regulations come in response to concerns about child labor laws and the exploitation of young influencers. As the influencer industry continues to grow, there is a greater need to ensure the safety and well-being of its youngest members.
By drawing from the lessons of classic Hollywood laws, the influencer industry is taking steps to protect children in the rapidly evolving world of social media. With the implementation of these new regulations, young content creators can focus on their work knowing that they are supported and safeguarded.
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